Author: GOPAL JUNEJA
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Identifying features that have a significant impact
Differentiation is crucial for distinguishing a product from its competitors. Features set the product apart by delivering benefits and value to users, making them more inclined to pay a premium for it or select it over other options in the market. Focus on benefits and values rather than just features. Benefits Values Meaningful Motivational Values…
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Bringing brands to life by aligning advertising and experience
Brands communicate their value to consumers through promises and designers bring these promises to life through experience. Advertising and experience must match to bring brands to life. A false or incomplete promise in advertising leads to failure as it raises questions on integrity of the product. Regardless of how great visuals, videos of the products,…
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Designing access control (Permissions) for enterprise app – SaaS app
Designing access control (permissions) for an enterprise app is pivotal as these applications keep on evolving by the time the company grows. Being a designer understanding the access control helps to design user management screens. I am sharing some concepts and ideas based on my long experience in designing SaaS applications. ACL (Access Control List)…
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How much research is required to design persona?
It’s a well-known statement that “UX without research is not UX” If any design decision is not based on research, it’s not UX. It’s purely the designer’s perception which may be risky for the product. Persona plays a vital role in the product journey, each and every pointer of persona should be chosen carefully and…
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Performance is an essential design feature
Designer’s role doesn’t end at UX conceptualization, it actually should be on peak from there. One of the most essential parts of design is; performance that plays a vital role in making products addictive and left with good user experience. Along with formative and summative usability testing there should be dedicated performance testing of each…
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Designing for peripheral vision
Brain guides the eye to look from one place to another place and peripheral vision helps in it as peripheral vision attracts the foveal (central) vision, “where to look”. Peripheral vision cannot get detailed information like color, size and shape, but it has strength like movement, contrast and sound. A designer can engage user by…
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Emotional experience is the end goal today for any product to success – Emotionally intelligent design
Have you ever experienced that you had a first look at a product and want to explore it or purchase it? There are multiple apps, websites in the digital world. But why a few apps/websites attract immediately? Why? And how it happens? It takes 50ms for a user to make first impression for a website.…
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Digital and physical experience are merging – Electroencephalogrphy and synesthetic feedback
Line between the digital and physical experience is getting blurred gradually, and having disruptive impact across the industry. Technology like AI, Blockchain and IOT are staging new opportunities for companies to meet customer’s expectations. Marketing strategy has changed; companies are reading brain activities of the users and working on digital experience that imitate as physical…
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Electroencephalography (EEG) in UX Design
Adoption of scientific techniques in User Experience is not new. Eye tracker is being used in user testing for long time. It is getting more advancement by the efforts of companies like Emotiv, Neurosky and Braingineers. These companies are working on neuro marketing research. Marketing strategy has changed as now we are able to capture…
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Custom Property of CSS – Variable in native CSS
Custom properties are the wonderful new features of CSS with extensive support in contemporary browsers. A custom property name that is pre-fixed with ‘–’ like, –heading-color: #00ff00; and are accessed using the var() function. For example color: var(–heading-color); :root { –heading-color: red; –heading-bg: #a1a1a1; } H1 { background-color: var(–heading-bg); color: var(–heading-color); } Previously we have…