Category: Book Summary
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Crafting Success: The Intersection of Strategy and Creativity in Business Design
Without a clear strategy, companies can’t stand out or identify their unique value, that leads to a loss of competitive advantage and potential failure. In the book “Creative Strategy and the Business of Design,” author Douglas Davis clearly articulated the importance of integrating strategy into creativity for business design. He addresses various audiences in the…
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Understanding the Strengths and Weaknesses of Those Around You
Have you ever felt surrounded by idiots? The truth is, the person you consider an idiot likely thinks the same of you. To someone else, you might be the idiot. Book name “Surrounded by idiots” written by Thomas Erikson delves into this dynamic brilliantly by explaining various personality types, whether in personal relationships or professional…
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Creative Confidence – Unleashing the creative potential within us all
A quick book summary of Creative Confidence by TOM KELLEY & DAVID KELLEY Part 1: Flip – From design thinking to Creative Confidence. Creative confidence is the belief in the potential for learning and growth through adopting a growth mindset. In our minds, we all have a bit of both mindsets. The fixed mindset may…
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The psychology of building Habit-Forming product
A quick book summary of Hooked model by NIR EYAL Four phases of Hook Model Vitamin versus painkiller Habit-forming technologies are both. Services at first offer nice-to-have vitamins, but once the habit is established they prove an ongoing pain remedy. Example Phases Impact Trigger is the behaviour stimulus guiding the users to take a desired…