Category: Business Strategy
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Maximizing Impact: The Balance Between Maximizers and Satisficers
Every professional faces two inner voices with each decision. One voice pushes for the best possible outcome. Another voice says, “this is good enough.” The art lies in knowing which to listen to. These two voices define two decision-making styles: it’s important to avoid getting stuck in endless analysis. Neither is better. But both, when…
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How Emotions Influence Creativity and Motivation
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Emotions are more than just feelings. Science shows they are neurochemical signals guiding how we act. Psychology reveals how they shape our thoughts, creativity, and decisions. Spirituality helps us find meaning in them. Emotions quietly shape how we lead, create, and make decisions. They fuel motivation, spark fresh ideas, and build deeper connections. Emotion as…
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Harnessing the Grass Is Greener Syndrome for Business and UX
The “grass is greener” syndrome makes us chase what we don’t have, often ignoring what we already do. This endless cycle, fueled by dissatisfaction or external pressures. This syndrome grass is greener can be overcome positively. Leveraging the Grass-Is-Greener Syndrome in Business This natural human tendency can be harnessed to attract customers by suggesting that…
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How Habit-Forming Technologies Work
A quick book summary of Hooked model by NIR EYAL Four phases of Hook Model Vitamin versus painkiller Habit-forming technologies are both. Services at first offer nice-to-have vitamins, but once the habit is established they prove an ongoing pain remedy. Example Phases Impact Trigger is the behavior stimulus guiding the users to take a desired action.1.…
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The Importance of Creative Strategy in Business Design
Without a clear strategy, companies can’t stand out. They can’t recognize their unique value. This leads to a loss of competitive advantage and potential failure. In the book “Creative Strategy and the Business of Design,” author Douglas Davis clearly articulated. He highlighted the importance of integrating strategy into creativity for business design. He addresses various audiences in…
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Delivering Brand Promises: The Role of Design
Advertising creates expectations by promoting a product’s value, while user experience (UX) delivers on those promises through real interactions. A strong connection between the two builds trust and loyalty, ensuring that what’s advertised matches the actual experience. Brands communicate their value to consumers through promises and designers bring these promises to life through experience. Advertising…
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Redefining Designer Roles Beyond User Experience
The term “User Experience” no longer adequately captures the breadth of a designer’s work. Today, the role of designers has expanded far beyond traditional definitions. User experience and customer experience are just one aspect of a broader business landscape. If users or customers are unhappy, businesses suffer. Designers must navigate the delicate balance between user…
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