Category: Design Psychology
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The psychology of building Habit-Forming product
A quick book summary of Hooked model by NIR EYAL Four phases of Hook Model Vitamin versus painkiller Habit-forming technologies are both. Services at first offer nice-to-have vitamins, but once the habit is established they prove an ongoing pain remedy. Example Phases Impact Trigger is the behaviour stimulus guiding the users to take a desired…
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Identifying features that have a significant impact
Differentiation is crucial for distinguishing a product from its competitors. Features set the product apart by delivering benefits and value to users, making them more inclined to pay a premium for it or select it over other options in the market. Focus on benefits and values rather than just features. Benefits Values Meaningful Motivational Values…
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Bringing brands to life by aligning advertising and experience
Brands communicate their value to consumers through promises and designers bring these promises to life through experience. Advertising and experience must match to bring brands to life. A false or incomplete promise in advertising leads to failure as it raises questions on integrity of the product. Regardless of how great visuals, videos of the products,…