Category: Design Strategy
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Maximizing Impact: The Balance Between Maximizers and Satisficers
Every professional faces two inner voices with each decision. One voice pushes for the best possible outcome. Another voice says, “this is good enough.” The art lies in knowing which to listen to. These two voices define two decision-making styles: it’s important to avoid getting stuck in endless analysis. Neither is better. But both, when…
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Harnessing the Grass Is Greener Syndrome for Business and UX
The “grass is greener” syndrome makes us chase what we don’t have, often ignoring what we already do. This endless cycle, fueled by dissatisfaction or external pressures. This syndrome grass is greener can be overcome positively. Leveraging the Grass-Is-Greener Syndrome in Business This natural human tendency can be harnessed to attract customers by suggesting that…
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Design Solutions: Balancing Creativity and Feasibility
Involving developers throughout the process is important. Designers come up with the solutions. Developers can check if they are doable. A good idea is useless if it can’t be done in time, within budget, or with the available resources. Should designers avoid suggesting foolproof solutions? Split the solutions into two parts. Example 1. Details out…
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Effective Access Control Strategies for Enterprise Apps
Designing access control (permissions) for an enterprise app is pivotal. These applications keep evolving as the company grows. Being a designer understanding the access control helps to design user management screens. I am sharing some concepts and ideas based on my long experience in designing SaaS applications. ACL (Access Control List) It is a permission-based…
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How Habit-Forming Technologies Work
A quick book summary of Hooked model by NIR EYAL Four phases of Hook Model Vitamin versus painkiller Habit-forming technologies are both. Services at first offer nice-to-have vitamins, but once the habit is established they prove an ongoing pain remedy. Example Phases Impact Trigger is the behavior stimulus guiding the users to take a desired action.1.…
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Maximizing User Experience Through Performance Testing
Designer’s role does not end at UX conceptualization, it actually should be on peak from there. Performance is one of the most essential parts of design. It plays a vital role in making products addictive. It also ensures a good user experience. Along with formative and summative usability testing, there should be dedicated performance testing of…
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True Success in Design: Love and Purpose
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A designer always strives to add value to the design community, society, and the lives of users through empathy. Those who believe in giving and adding value to others’ lives are true altruists. It sounds funny to call designers altruists since design is a profession. But for some, design is more than just a job—it’s…
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The Importance of Creative Strategy in Business Design
Without a clear strategy, companies can’t stand out. They can’t recognize their unique value. This leads to a loss of competitive advantage and potential failure. In the book “Creative Strategy and the Business of Design,” author Douglas Davis clearly articulated. He highlighted the importance of integrating strategy into creativity for business design. He addresses various audiences in…
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Delivering Brand Promises: The Role of Design
Advertising creates expectations by promoting a product’s value, while user experience (UX) delivers on those promises through real interactions. A strong connection between the two builds trust and loyalty, ensuring that what’s advertised matches the actual experience. Brands communicate their value to consumers through promises and designers bring these promises to life through experience. Advertising…
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Redefining Designer Roles Beyond User Experience
The term “User Experience” no longer adequately captures the breadth of a designer’s work. Today, the role of designers has expanded far beyond traditional definitions. User experience and customer experience are just one aspect of a broader business landscape. If users or customers are unhappy, businesses suffer. Designers must navigate the delicate balance between user…
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