Category: Usability Practice
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Designing access control (Permissions) for enterprise app – SaaS app
Designing access control (permissions) for an enterprise app is pivotal as these applications keep on evolving by the time the company grows. Being a designer understanding the access control helps to design user management screens. I am sharing some concepts and ideas based on my long experience in designing SaaS applications. ACL (Access Control List)…
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How much research is required to design persona?
It’s a well-known statement that “UX without research is not UX” If any design decision is not based on research, it’s not UX. It’s purely the designer’s perception which may be risky for the product. Persona plays a vital role in the product journey, each and every pointer of persona should be chosen carefully and…
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Designing for peripheral vision
Brain guides the eye to look from one place to another place and peripheral vision helps in it as peripheral vision attracts the foveal (central) vision, “where to look”. Peripheral vision cannot get detailed information like color, size and shape, but it has strength like movement, contrast and sound. A designer can engage user by…
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Emotional experience is the end goal today for any product to success – Emotionally intelligent design
Have you ever experienced that you had a first look at a product and want to explore it or purchase it? There are multiple apps, websites in the digital world. But why a few apps/websites attract immediately? Why? And how it happens? It takes 50ms for a user to make first impression for a website.…
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Digital and physical experience are merging – Electroencephalogrphy and synesthetic feedback
Line between the digital and physical experience is getting blurred gradually, and having disruptive impact across the industry. Technology like AI, Blockchain and IOT are staging new opportunities for companies to meet customer’s expectations. Marketing strategy has changed; companies are reading brain activities of the users and working on digital experience that imitate as physical…
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Electroencephalography (EEG) in UX Design
Adoption of scientific techniques in User Experience is not new. Eye tracker is being used in user testing for long time. It is getting more advancement by the efforts of companies like Emotiv, Neurosky and Braingineers. These companies are working on neuro marketing research. Marketing strategy has changed as now we are able to capture…
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Balanced experience or User experience, what will be the right name?
User exists only because of business, and business exists or grows by happy users. So, most important role of UX team is; to identify and fill the gap between user needs and business goals. UX team is answerable or responsible to two completely different people. Most of the time users and the client (business stakeholders)…
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Role of a generalist, specialist or unicorn skillset in a UX (design) team
UX (Design) is a bigger umbrella and it’s getting broader. Design is not limited to a defined skillset; ideally a designer gets involved in an abstraction face of a product, where product is a vague thought of a client. It has to be materialized on web or in other accessible platform. Between the abstractions to…
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Information Visualization – How to effectively convert an abstract data to visual?
Data is getting generated from different sources. Walmart handles more than 1 million customer transaction every hour, Wikipedia handles billions of pages. Skip and take me to step-by-step guide Social networking sites Twitter, Linkedin and Facebook etc. generates new huge bytes of data in quintillion daily, the amount of data is only getting larger, deeper…
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Who doesn’t know anything, knows user experience.
This funny statement was given irritably, by one of my team member, when he came from a meeting. After having a brief discussion about the meeting, I came to know it was a common problem that a designer faces in most of the meetings. We start user center design and gradually, it becomes client centered…