Differentiation is crucial for distinguishing a product from its competitors. Features set the product apart by delivering benefits and value to users, making them more inclined to pay a premium for it or select it over other options in the market.

Focus on benefits and values rather than just features.

Benefits	Values
Meaningful	Motivational

Values are at the core.

Values are emotional triggers that drive behavior and extend beyond mere utility. To convince someone why our product is essential in their life, we must answer the question, ‘Why should I care?’”

The importance of value is substantial when it comes to discerning the features necessary for a product.

Example

Product	Target Audience	Features (What does the product offer?)	Benefits (What’s in it for me?)	Value (Why should I care?)
Skill Development tool in an organisation	Engineers	Mentor/Mentee platform	Interaction with skill expert in the desired skill	Feeling confident and growing

How does the value of “Feeling confident and growing” affect a person’s life? Address this question consistently during the execution phase.

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References