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Delivering Brand Promises: The Role of Design
Advertising creates expectations by promoting a product’s value, while user experience (UX) delivers on those promises through real interactions. A strong connection between the two builds trust and loyalty, ensuring that what’s advertised matches the actual experience. Brands communicate their value to consumers through promises and designers bring these promises to life through experience. Advertising…
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Understanding Personality Types: Lessons from ‘Surrounded by Idiots’
Have you ever felt surrounded by idiots? The truth is the person you consider an idiot likely thinks the same of you. To someone else, you be the idiot. Book name “Surrounded by idiots” written by Thomas Erikson delves into this dynamic brilliantly. It explains various personality types, whether in personal relationships or professional settings. This includes…
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Redefining Designer Roles Beyond User Experience
The term “User Experience” no longer adequately captures the breadth of a designer’s work. Today, the role of designers has expanded far beyond traditional definitions. User experience and customer experience are just one aspect of a broader business landscape. If users or customers are unhappy, businesses suffer. Designers must navigate the delicate balance between user…
Gopal Juneja
Collecting diverse dots to spark meaningful change
A curious mind exploring how psychology, emotion, and daily experiences shape how we think, create, and connect. I reflect on what drives human behavior and blend insights from psychology, leadership, and creativity to spark deeper understanding.
Collect Dots 