-
How Peripheral Vision Guides User Focus
The brain guides the eye to look from one place to another. Peripheral vision assists in this process. It attracts the foveal (central) vision, “where to look”. Peripheral vision can’t get detailed information like color, size and shape, but it has strength like movement, contrast and sound. A designer can engage user by using these strengths of…
-
How Habit-Forming Technologies Work
A quick book summary of Hooked model by NIR EYAL Four phases of Hook Model Trigger Action Variable Reward Investment Vitamin versus painkiller Habit-forming technologies are both. Services at first offer nice-to-have vitamins, but once the habit is established they prove an ongoing pain remedy. Example Phases Impact Trigger is the behavior stimulus guiding the users…
-
Maximizing User Experience Through Performance Testing
Designer’s role does not end at UX conceptualization, it actually should be on peak from there. Performance is one of the most essential parts of design. It plays a vital role in making products addictive. It also ensures a good user experience. Along with formative and summative usability testing, there should be dedicated performance testing of…
-
True Success in Design: Love and Purpose
A designer always strives to add value to the design community, society, and the lives of users through empathy. Those who believe in giving and adding value to others’ lives are true altruists. It sounds funny to call designers altruists since design is a profession. But for some, design is more than just a job—it’s…
-
Understanding Unconditional Love: The True Connection
Unconditional love can’t be planned, forced, or manufactured. It’s a natural alignment of frequencies where two souls connect effortlessly and without reason. In business, understanding the “why” is crucial, but in love, having a reason makes it conditional and no longer unconditional. If someone asks you, “Why do you love your partner?” and you can’t…
-
Connecting Spirituality and Science
Spirituality and science, though different, share common ideas about a higher power and universal energy. In spirituality, Lord Krishna said, The soul is never born and never dies. It is eternal and indestructible. In science, Albert Einstein’s famous formula E=MC² shows that energy can’t be created or destroyed, only changed. Einstein also said, “Energy can’t…
-
The Importance of Creative Strategy in Business Design
Without a clear strategy, companies can’t stand out. They can’t recognize their unique value. This leads to a loss of competitive advantage and potential failure. In the book “Creative Strategy and the Business of Design,” author Douglas Davis clearly articulated. He highlighted the importance of integrating strategy into creativity for business design. He addresses various audiences in…
-
Delivering Brand Promises: The Role of Design
Advertising creates expectations by promoting a product’s value, while user experience (UX) delivers on those promises through real interactions. A strong connection between the two builds trust and loyalty, ensuring that what’s advertised matches the actual experience. Brands communicate their value to consumers through promises and designers bring these promises to life through experience. Advertising…
-
Understanding Personality Types: Lessons from ‘Surrounded by Idiots’
Have you ever felt surrounded by idiots? The truth is the person you consider an idiot likely thinks the same of you. To someone else, you be the idiot. Book name “Surrounded by idiots” written by Thomas Erikson delves into this dynamic brilliantly. It explains various personality types, whether in personal relationships or professional settings. This includes…
-
Redefining Designer Roles Beyond User Experience
The term “User Experience” no longer adequately captures the breadth of a designer’s work. Today, the role of designers has expanded far beyond traditional definitions. User experience and customer experience are just one aspect of a broader business landscape. If users or customers are unhappy, businesses suffer. Designers must navigate the delicate balance between user…
Gopal Juneja
Collecting diverse dots to spark meaningful change
A curious mind exploring how psychology, emotion, and daily experiences shape how we think, create, and connect. I reflect on what drives human behavior and blend insights from psychology, leadership, and creativity to spark deeper understanding.
