Our brains can produce innovative thoughts when not intensely engaged in a challenge, hence good ideas may arise during activities like showering, walking, or taking a long drive.
So, next time you need a good idea or stuck on a creative block, detach from the current challenge and engage in a different activity
Execution-based vs Research-based approach
| Tactical (execution-based) approach | Strategic (Research based) |
|---|---|
| Jumping into the ocean to learn how to swim | Taking swimming lessons |
| Taking a cough suppressant | Testing for pneumonia |
If you want to have good ideas you must have many ideas. Most of them will be wrong, and what you have to learn is which ones to throw away.
By: Linus Pauling
For optimal success in their outcomes, a designer should possess both the rational language of business and the emotional language of design.
Infusing design strategy at the beginning of a business discussion is the key to enhancing the success of the result.
