Tag: Design Strategy
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Harnessing the Grass Is Greener Syndrome for Business and UX
The “grass is greener” syndrome makes us chase what we don’t have, often ignoring what we already do. This endless cycle, fueled by dissatisfaction or external pressures. This syndrome grass is greener can be overcome positively. Leveraging the Grass-Is-Greener Syndrome in Business This natural human tendency can be harnessed to attract customers by suggesting that…
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Understanding the Three Levels of User Experience
Have you ever looked at a product and instantly felt the urge to explore or buy it? In today’s digital world, with countless apps and websites, only a few manage to grab our attention right away. But why? How does it happen? It takes just 50 milliseconds for a user to form a first impression…
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Design Solutions: Balancing Creativity and Feasibility
Involving developers throughout the process is important. Designers come up with the solutions. Developers can check if they are doable. A good idea is useless if it can’t be done in time, within budget, or with the available resources. Should designers avoid suggesting foolproof solutions? Split the solutions into two parts. Example 1. Details out…
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How Habit-Forming Technologies Work
A quick book summary of Hooked model by NIR EYAL Four phases of Hook Model Vitamin versus painkiller Habit-forming technologies are both. Services at first offer nice-to-have vitamins, but once the habit is established they prove an ongoing pain remedy. Example Phases Impact Trigger is the behavior stimulus guiding the users to take a desired action.1.…
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Maximizing User Experience Through Performance Testing
Designer’s role does not end at UX conceptualization, it actually should be on peak from there. Performance is one of the most essential parts of design. It plays a vital role in making products addictive. It also ensures a good user experience. Along with formative and summative usability testing, there should be dedicated performance testing of…
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The Importance of Creative Strategy in Business Design
Without a clear strategy, companies can’t stand out. They can’t recognize their unique value. This leads to a loss of competitive advantage and potential failure. In the book “Creative Strategy and the Business of Design,” author Douglas Davis clearly articulated. He highlighted the importance of integrating strategy into creativity for business design. He addresses various audiences in…
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Delivering Brand Promises: The Role of Design
Advertising creates expectations by promoting a product’s value, while user experience (UX) delivers on those promises through real interactions. A strong connection between the two builds trust and loyalty, ensuring that what’s advertised matches the actual experience. Brands communicate their value to consumers through promises and designers bring these promises to life through experience. Advertising…
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