Tag: UX
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Harnessing the Grass Is Greener Syndrome for Business and UX
The “grass is greener” syndrome makes us chase what we don’t have, often ignoring what we already do. This endless cycle, fueled by dissatisfaction or external pressures. This syndrome grass is greener can be overcome positively. Leveraging the Grass-Is-Greener Syndrome in Business This natural human tendency can be harnessed to attract customers by suggesting that…
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Harnessing Confirmation Bias for Better Decision-Making
Our emotions greatly influence our thoughts and decisions, often revolving around the desire for pleasure and avoidance of pain. This drive is a major source of mental biases. These biases can be harnessed for better decisions. This applies whether in designing products or making personal and professional choices. Understanding Confirmation Bias Confirmation Bias is the…
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Understanding the Three Levels of User Experience
Have you ever looked at a product and instantly felt the urge to explore or buy it? In today’s digital world, with countless apps and websites, only a few manage to grab our attention right away. But why? How does it happen? It takes just 50 milliseconds for a user to form a first impression…
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Identifying features that have a significant impact
Differentiation is crucial for distinguishing a product from its competitors. Features set the product apart. They deliver benefits and value to users. As a result, users often choose it over other market options. They are also more inclined to pay a premium for it. Focus on benefits and values rather than just features. Benefits Values…
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Effective Access Control Strategies for Enterprise Apps
Designing access control (permissions) for an enterprise app is pivotal. These applications keep evolving as the company grows. Being a designer understanding the access control helps to design user management screens. I am sharing some concepts and ideas based on my long experience in designing SaaS applications. ACL (Access Control List) It is a permission-based…
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How Peripheral Vision Guides User Focus
The brain guides the eye to look from one place to another. Peripheral vision assists in this process. It attracts the foveal (central) vision, “where to look”. Peripheral vision can’t get detailed information like color, size and shape, but it has strength like movement, contrast and sound. A designer can engage user by using these strengths of…
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Maximizing User Experience Through Performance Testing
Designer’s role does not end at UX conceptualization, it actually should be on peak from there. Performance is one of the most essential parts of design. It plays a vital role in making products addictive. It also ensures a good user experience. Along with formative and summative usability testing, there should be dedicated performance testing of…
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Redefining Designer Roles Beyond User Experience
The term “User Experience” no longer adequately captures the breadth of a designer’s work. Today, the role of designers has expanded far beyond traditional definitions. User experience and customer experience are just one aspect of a broader business landscape. If users or customers are unhappy, businesses suffer. Designers must navigate the delicate balance between user…
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