Author: GOPAL JUNEJA
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Crafting Success: The Intersection of Strategy and Creativity in Business Design
Without a clear strategy, companies can’t stand out or identify their unique value, that leads to a loss of competitive advantage and potential failure. In the book “Creative Strategy and the Business of Design,” author Douglas Davis clearly articulated the importance of integrating strategy into creativity for business design. He addresses various audiences in the…
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Understanding the Strengths and Weaknesses of Those Around You
Have you ever felt surrounded by idiots? The truth is, the person you consider an idiot likely thinks the same of you. To someone else, you might be the idiot. Book name “Surrounded by idiots” written by Thomas Erikson delves into this dynamic brilliantly by explaining various personality types, whether in personal relationships or professional…
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Creative Confidence – Unleashing the creative potential within us all
A quick book summary of Creative Confidence by TOM KELLEY & DAVID KELLEY Part 1: Flip – From design thinking to Creative Confidence. Creative confidence is the belief in the potential for learning and growth through adopting a growth mindset. In our minds, we all have a bit of both mindsets. The fixed mindset may…
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Good ideas or planning is not enough
Design typically includes researching and planning, which are crucial parts of the process. However, having good ideas and careful planning alone is not sufficient. Optimal failures are rapid, inexpensive, and early. Innovation is about swiftly putting ideas into action. Waiting for a flawless plan or forecast can take a very long time. Simply having a…
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Golden Circle – Simon Sinek
While the Golden Circle is often presented in the context of external communication to customers and stakeholders, its principles can be adapted and applied to internal communication, including with developers and other team members. It remains a powerful tool for fostering a shared sense of purpose and understanding within an organisation.
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The psychology of building Habit-Forming product
A quick book summary of Hooked model by NIR EYAL Four phases of Hook Model Vitamin versus painkiller Habit-forming technologies are both. Services at first offer nice-to-have vitamins, but once the habit is established they prove an ongoing pain remedy. Example Phases Impact Trigger is the behaviour stimulus guiding the users to take a desired…
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Evaluating Feasibility is Crucial for Planning Features.
Involving developers throughout in the process is important because designers come up with the solutions, and developers can check if they are doable. A good idea is useless if it can’t be done in time, within budget, or with the available resources. Should designers avoid suggesting foolproof solutions? Split the solutions into two parts. Example…
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Identifying features that have a significant impact
Differentiation is crucial for distinguishing a product from its competitors. Features set the product apart by delivering benefits and value to users, making them more inclined to pay a premium for it or select it over other options in the market. Focus on benefits and values rather than just features. Benefits Values Meaningful Motivational Values…
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Bringing brands to life by aligning advertising and experience
Brands communicate their value to consumers through promises and designers bring these promises to life through experience. Advertising and experience must match to bring brands to life. A false or incomplete promise in advertising leads to failure as it raises questions on integrity of the product. Regardless of how great visuals, videos of the products,…
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Designing access control (Permissions) for enterprise app – SaaS app
Designing access control (permissions) for an enterprise app is pivotal as these applications keep on evolving by the time the company grows. Being a designer understanding the access control helps to design user management screens. I am sharing some concepts and ideas based on my long experience in designing SaaS applications. ACL (Access Control List)…